20 Oct Case Study: Mitchelton Wines
How Mitchelton Wines generated $40k+ more in revenue in one year through their cellar door merchandise.
The growing Aussie wine accessory brand that you should know about.
Mitchelton Wines in Nagambie were looking to change up their cellar door merchandise. Existing stock was slow moving and they felt that they weren’t offering their customers anything different from other wineries in the area.
When Cellar door coordinator, Jude Fort, was introduced to Lucy Holland, owner of CLINQ she immediately loved the style of the wine accessories and the fact that they were so different from other, widely available products. A relationship soon blossomed and in the first year, Mitchelton generated over $40k in revenue at their cellar door through CLINQ’s products alone.
“The copper cups have been flying out the door; customers have been buying them for gifts and for themselves” says Jude. CLINQ’s range of boutique wine accessories have been well-received by visitors at the Victorian winery, which also has a stunning hotel, restaurant and venue facility for weddings and events.
Selecting the right products at your cellar door can have a significant impact on your revenue; getting it wrong can result in stock that doesn’t move, ties up your cash flow and collects dust. It’s important to stock products that catch customers’ attention, resonates with the quality of your cellar door and are not commonly stocked at other cellar doors across your local area. Customers to wine regions are often on holiday or enjoying a weekend away and so are looking for unique mementos or gifts.
Cellar Door Merchandise with a Difference
CLINQ, recently rebranded from Cellar V, specialises in boutique wine accessories and barware and the range was designed and curated with the gift-orientated buyer in mind. Our sparkling copper glassware are elegantly presented in a black, gift-style box with sleeve; while our delicious wine-scented candles are a unique blend of oils unique to CLINQ. There are also ice buckets, wine racks, bottle stoppers, copper mugs and straws and the range is expanding.
“Our accessory range make fantastic gifts, which is often front of mind when people are visiting these regions”
Lucy is passionate about working with Australian wineries and distilleries; “As an Australian business, we love to support other Aussie businesses; to get involved, share your news, events and collaborate through social media and other channels. Our accessory range make fantastic gifts, which is often front of mind when people are visiting these regions, and we also ensure that they compliment your own venue and products.”
Since starting working with CLINQ 12 months ago, Mitchelton have generated over $17k in profit through cellar door sales of CLINQ’s products. If you’re wanting to give your profits a boost and differentiate your merchandise then we’d love to hear from you. Fill in the form below or send us an email us and we’ll send you a copy of our wholesale brochure.